Relationship Management | Being Easy to do Business With
Relationship Management — Being Easy to do Business With
Is your business “easy to do business with? If it’s not, it would be worth looking at relationship management. Chapter five get’s into the secrets behind creating an out-standing customer relationship so customers keep returning and refer others to your business. Regardless of the type of business, it’s easy to take customers for granted; sometimes even encouraging sales prevention without even being aware that it’s happening.
This chapter also highlights practices that many companies are finally employing to connect the dots and keep their business “easy to do business with.”
You could say this chapter is about what your customers know about your business that you don’t. And, why not knowing it raises the cost of customer acquisition and retention. Wouldn’t you like to know how good your customer relationships, really are?