A Great Way to Measure YOUR Customer’s Experience…

Using a mystery shopping organization is a great way to measure customer experiences. However, today’s market requires more than the traditional mystery shopping “snapshot.” It requires, customer surveys, employee surveys, social media monitoring and, it requires measuring your competition’s customer experience. Mystery shopping is no longer used only by retailers; it’s used for service organizations as well. Think travel agencies, banks, insurance companies etc. Even forward thinking nonprofits can benefit from sophisticated mystery shopping evaluations. However, make sure the mystery shopping group you select is using the most up-to-date tools to do the job. By the way, have you seen the Food Network program “Mystery Diners?”

About Alan

Alan Adler is an executive coach, speaker & author.

09. September 2010 by Alan
Categories: Business leadership, Customer Experience, Human Resources, Marketing, Non-profit, Recruitment & Re, Social Media/Busines, Uncategorized | Comments Off on A Great Way to Measure YOUR Customer’s Experience…